Question 1

Another agent said they can sell my home for more, so I’ll net more with them. Is that true?

Accepted Answer

No agent determines what your home sells for. The seller and buyer ultimately agree on the price. An agent can influence the outcome through pricing, presentation, exposure, and negotiation—but claiming they can simply “get you more” isn’t something they can guarantee.Our focus is on maximizing your market exposure and negotiating position while minimizing the cost of selling.Sale price and net proceeds cannot be guaranteed. Commissions are negotiable and not set by law.

Question 2

Is the listing fee really 1.5%?

Accepted Answer

Yes. Caleb’s listing brokerage fee is 1.5% of the final sales price, subject to the terms of the listing agreement.The 1.5% applies to the listing side only. Buyer-broker compensation, seller concessions, closing costs, and other transaction expenses are separate.

Question 3

What's the catch?

Accepted Answer

There really isn’t one.The 1.5% model is possible because the business was built differently. Panhandle Living operates under Kelly Right Real Estate’s 100% commission brokerage model, and much of the photography, video, editing, social content, and creative marketing is produced in-house.That means less money disappearing into traditional brokerage splits and outsourced marketing costs.We didn’t cut the marketing to get to 1.5%. We cut unnecessary overhead.

Question 4

Why would you charge 1.5% when other agents may charge more?

Accepted Answer

Because a higher fee doesn't automatically create better marketing or better representation.Our brokerage structure, in-house media capabilities, technology, and leaner overhead allow us to operate differently.Rather than asking, “What can we charge?” we built the model around a different question:“What does it actually cost us to provide an exceptional listing service?”

Question 5

Do I have to offer compensation to a buyer's agent?

Accepted Answer

No predetermined amount is required as part of the 1Point5 listing model.We'll discuss buyer-broker compensation and seller concessions as part of your overall selling strategy so you can make an informed decision based on your property, market conditions, and objectives.

Question 6

What makes your marketing different?

Accepted Answer

We approach properties as marketing campaigns rather than MLS entries.That can include professional photography, cinematic property films, drone media, vertical social videos, lifestyle content, creative concepts, digital advertising, and multiple pieces of content released throughout the listing.The property determines the story.

Question 7

What if my house needs more marketing than a typical listing?

Accepted Answer

Some properties require more.A $400,000 neighborhood home and a $4 million waterfront estate shouldn't automatically receive identical marketing strategies.We'll evaluate the property before listing and discuss what makes sense.

Question 8

Why not just sell my house myself and save the entire commission?

Accepted Answer

You certainly can.The question is whether you want to personally handle pricing, preparation, photography, marketing, MLS access through an available service, showing coordination, buyer inquiries, offers, negotiation, inspections, deadlines, transaction issues, and closing.1Point5 is designed for sellers who want to keep more equity without taking on the job of selling the property themselves.

Question 9

Do you work with luxury or high-priced properties for 1.5%?

Accepted Answer

The listing fee doesn't determine the quality of the presentation.In fact, properties with distinctive architecture, acreage, waterfront, views, or lifestyle features are often where our media-first approach can be especially valuable.The specific marketing plan is determined by the property.

Question 10

Does paying less mean I'll have to do more myself?

Accepted Answer

No.This isn't a flat-fee MLS-entry service or a FSBO-assistance program.Caleb handles the listing representation, marketing strategy, MLS, showing coordination, offer evaluation, negotiation, transaction management, and the process through closing.Different fee. Real representation.

1.5% Listing Agent North Idaho

Better for Your Bottom Line
Not a 'Discount' Service.

Full Service. Standard.

Elite Media Package

Global Exposure

Expert Negotiation

Cinematic Property Marketing